Sweetwater Music Hall is a legendary music venue in the Bay Area. The cafe within the venue was looking to boost foot traffic and revenue as a standalone entity. I pitched the idea of a partnership with the coffee roaster, Four Barrel, to come up with a cold brew coffee that’s exclusive to the Sweetwater Cafe. The concept is that each can of cold brew would have its unique GPS coordinates to guide you to the scenic location displayed on the packaging of the can.